Privacy Policy

Cookies Policy click here.


This Privacy Policy governs the manner in which collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Niels Strohkirch.


At, we are committed to protecting your privacy and meeting the requirements of applicable data protection legislation. This privacy policy explains:


– what personal data we collect about you;

– why we collect that personal data;

– who we share your personal data with;

– why we might contact you and how you can change that;

– where we use your personal data;

– how we keep your personal data secure; and

– the rights you have in relation to your personal data.


By “personal data”, we mean any information which could be used to identify you, either directly or indirectly.


This privacy policy covers our use of your personal data which we collect about you during any interaction you may have with us. It covers the collection of personal data in-store, via our website ( (the “Website”), from our pages on third party social media channels such as Facebook, Twitter, Instagram, YouTube etc.


Personal data collected by


We may collect and use the following categories of personal data about you:

(1) Personal data you share with us

When you order from us, through our own stores or when you sign up to our mailing lists via our website, we may ask for (one or more of) your name, email address, delivery address, telephone number, credit or debit card number, registered address of the card (“billing address”), card CVC number and the card’s expiry date.


(2) Personal data we collect about you

We collect some personal data, as well as other information in the form of anonymous or aggregate statistics, when you use our Website. We may collect:

  • – IP address;

  • – MAC address;

  • – other browser-generated information, e.g. browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc; and

  • – location information.


We collect some of this information using cookies. You can find more information on what cookies we use, how we use them, and your options for changing how we use them in the section below on “Cookies” and in our Cookies Policy.


(3) Personal data we receive from other sources

When you interact with us, or use any of our pages on social media sites, such as Facebook, Twitter, Instagram, WeChat, Whats App, YouTube etc, we may collect information about you which could include personal data. For example, when you “Like” a post on our Facebook page, or “Follow” us on Twitter. Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use those social media sites, to make sure that you are happy with them.


Reasons for collecting personal data


(1) Personal data you share with us

We use the personal data you share with us to:

  • – Contact you regarding the order your have placed with us via our stores or our B2C online portal.

  • – respond to your questions and requests;

  • – send you newsletters updating you about services and products

  • – send you information on any changes we make to our policies or terms.

Where you have given us your consent to contact you, we will use your personal data to:


  • – send you newsletters, marketing communications, products updates;

  • – contact you to invite you to special events;

  • – contact you to suggest similar products to the ones that you have already purchased.

You can withdraw your consent at any time.

We use our legitimate interests to enhance your customer experience and provide the best in class service; therefore we will:


  • – send you surveys for feedback on our services to enhance your customer experience; and

  • – for business customers we keep track of your requests and interactions with our customer advisors, via telephone calls or direct email.


(2) Personal data we collect about you

We use the personal data we collect about you for our legitimate interests so that we can;

  • – tailor the way that you interact with us in the future, so that we tailor certain emails and also show you certain adverts, products or offers which we think you may be interested in, both on our Website and on certain third party websites (including on social media); and

  • – analyse how our Website are used, so that we can constantly improve the services that we offer.

Not all of the information used for these purposes is “personal data”; some of it is anonymised or used on an aggregate basis.


(3) Personal data we receive from other sources

We use the personal data we receive from other sources to develop an understanding of what people think about our products and services, so that we can constantly improve them.

Not all of the information used for these purposes is “personal data”; some of it is anonymised or used on an aggregate basis.

Sharing of personal data


We may share your personal data with the following third parties:

  • – other companies within the Kinslager group for operational and business reasons.

  • – service providers who help us to operate our website, email our newsletters and print our marketing materials, fulfilment companies to send mailing to your postal address if you have consented to receive mailings;

  • – service providers who help us fulfil orders and deliver our products to you; for example, credit reference agencies, couriers, payment providers, IT support and so on;

  • and

  • – certain regulatory bodies, government and enforcement agencies, if we need or are requested to.


We may also share personal data collected about you with social media channels, advertising networks and other third parties who help us to understand how our Website and social channels are being used, how well our advertising works, how we can improve, to provide ad measurement services and to target advertising (and in some cases we may allow those third parties to collect and receive data themselves for these purposes, which they may also collect from elsewhere on the internet and other apps). This information is collected using cookies and other similar technologies. You can find more information on what cookies and technologies are used, how they are used, and your options for changing how we use them in the section below on “Cookies” and in our Cookies Policy.

If we decide to sell or buy any parts of our business, we may also need to share your personal data with the buyer of those parts of the business. In those circumstances, we will make sure that any new buyer will promptly give you details of how they will use your personal data, and your options for changing that.


Receiving contact from & changing contact preferences


Outside communication directly relating to your order. We will only send you e-mails with information in relation to our products, special offers or competitions, if you have agreed that we can (sometimes referred to as an “opt-in”). You can sign up to receive notifications by e-mail of our new collections, exclusive online offers and events on our website ( or via your customer service advisor if you are a business customer.


In any case, you can ask us to stop contacting you at any time by contacting us on or by using the unsubscribe option in each e-mail you receive.

Security of personal data


We care about your personal data and know that you trust us to keep it safe.

We use appropriate technical and organisational measures, including encryption, to protect your personal data, and review those regularly.

Unfortunately, the transmission of personal data via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your personal data on transmission via the internet.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website (fabric catalogue, B2B), you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Personal data and your rights

You have the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.

You also have the right to access any personal data that we hold about you. To prevent fraudulent access, we shall require you to provide suitable ID to confirm who you are, before we provide any personal data to you.

If you would like to update, correct or access the personal data we hold about you, please contact us at


Third party sites

Our Website may contain links to other websites and social media sites operated by third parties. Please note that we have no control over how those third parties collect and use your personal data. Those third party sites may have their own privacy policies. You should always read the privacy policy of each website you visit carefully.



Our Website uses cookies to collect information about you, including some personal data. “Cookies” are small data files which are placed on your device via your web browser when you visit the Website. Any personal data collected by those cookies will be used in accordance with this privacy policy.


You can find more information on what cookies we use, how we use them, and your options for changing how we use them in the section below on “Cookies” and in our cookies policy.


Children does not actively target anyone under the age of 16.  Our Website is not directed at, nor do we knowingly collect personal data from, people under the age of 16.



Third party websites Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Advertising Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.


Changes to this privacy policy has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.


Contacting us If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at

Write to:

Personal Data Protection Officer

A-3-13 Ansons, Plaza Arkadia, 

Desa Parkcity, 52200 Kuala Lumpur, Malaysia


Copyright 2019 - Niels Strohkirch - All Rights Reserved


Updated 7th of May 2019